How Widening Participation Students Think, feel and behave
We conducted research investigating Widening Participation students and their decision-making process when it comes to higher education.
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This report shares findings which can inform your outreach programs and tailored communications to appeal to the aspirational and emotional decisions Widening Participation students make.
Key insights include:
- The social and educational aspiration of WP students is greater than non-WP as they demonstrate an admirable robustness and determination
- Over a third of our WP focus group (37%) have been told by someone not to go to university
- 51% of WP students said that league tables were “useful but not the only tool to help me decide a university”
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