How Widening Participation Students Think, feel and behave

We conducted research investigating Widening Participation students and their decision-making process when it comes to higher education.

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This report shares findings which can inform your outreach programs and tailored communications to appeal to the aspirational and emotional decisions Widening Participation students make.

Key insights include: 

  • The social and educational aspiration of WP students is greater than non-WP as they demonstrate an admirable robustness and determination
  • Over a third of our WP focus group (37%) have been told by someone not to go to university
  • 51% of WP students said that league tables were “useful but not the only tool to help me decide a university”

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