Annual Report: Options 2018

For Options 2018/2019, we’ve collected responses from over 10,000 UK students aged 16+ to share their views on the pathway choices available to them and their expectations for the future.


The report looks at the motivations behind their choices, the usefulness of information to support their decision-making journeys and how they feel during this important transformation process. 

Key takeaways include: 

  • Those from widening participation backgrounds were more likely to limit their university choices based on the cost of living
  • Parents and family members are key influencers throughout the journey, regardless of the pathway, and even beyond higher education into graduate employment
  • Increasing tuition fees and student debt remain key barriers for students choosing not to go to university
  • Regardless of the route taken after school or college, respondents were equally confident their chosen path would lead to their dream job

Complete the form to download your free digital copy.