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What does all this reporting mean?
10am on Tuesday 13 April 2021
Get the most out of reporting and improve your campaigns.
Presenters: Hulda Fridriksdottir & Paul Cernicharo-Terol
1.What reporting is available?
- An overview of TSR reports and insights at your disposal
2. How can you use reports?
- Using reports effectively to measure success and make informed decisions for future campaigns
3. What should you measure?
- Understanding attribution and how this impacts on which campaign performance metrics matter most
- Date: 10 - 11am on Tuesday 13 April 2021
- Log-in link: This will be emailed to you after signing-up
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Client Services Manager
Hulda joined The Student Room in 2017 and has been responsible for hundreds of successful client campaigns (mainly in the HE sector). She was promoted from Campaign Manager to Client Services Manager and has excelled in end-to-end campaign delivery, the implementation of optimised digital assets, efficiency saving, and in sharing insight-led feedback to maximise client satisfaction.
Paul has been with The Student Room for over six years, and in that time he's developed a reputation for his unshakeable work ethic, infectious enthusiasm, and Star Wars infused motivational speeches. Paul is always thinking about what's best for our clients, so a big focus of his has been transforming transactional relationships into true, long-term partnerships. In addition to his extensive sales experience, Paul has specialised in programmatic solutions and worked agency side for a number of years (Penna, Educate, BAM Agency). He also plays a vital role in product development as a key member of the senior management team.